Core Concepts of Sales Persuasion

Descrição






Descrição:

A foundational course for sales professionals, entrepreneurs, or anyone who has ever had to prepare a sales presentation. Participants will learn the universal buyer’s journey and the core concepts of persuasion. Finally, they will learn which persuasive concepts to use as they prepare their sales pitch and build out their slide deck.

Topics and concepts taught include the following:

  • Three Phases of the Buyer’s Journey

  • Two important events that occur during the buyer’s journey

  • Three core concepts of persuasion

  • Which persuasive technique is most important

  • The proper order of persuasion for sales situations

  • Matching the buyers journey to the best persuasion techniques

  • The importance of identifying your audience as you plan your presentation





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