SWOT Masterclass: Innovative Tactics for Crafting Strategy

Descrição

Descrição:

Have you done a SWOT analysis before without reaping real benefits? In many cases the SWOT unfortunately ends up as binary code inside a computer, or perhaps even worse, filed somewhere in a dark and lonely cabinet.  If it sounds familiar, then this course is for you. The masterclass provides a fresh view on the SWOT. In addition, it gives practical insight into conducting a thorough environmental assessment using appropriate techniques not only confined to brainstorming. The process doesn’t stop with a mere inventory of the internal and external environments. The  process goes further by providing you with innovative skills to craft strategies based on the SWOT analysis results. Strategies for turning weaknesses into strengths and then applying the strengths to pursue opportunities or combatting threats. The identified strategies in turn, serve as framework for defining suitable goals and objectives ready for implementation. In short, this masterclass provides a tried and tested recipe to elevate your knowledge and skills about SWOT to a cut above the average. The main topics covered, include:

• A short history of the SWOT analysis

• The role and place of the SWOT analysis in context of corporate planning

• Populating the SWOT using appropriate tools and techniques

• Analyzing and applying the SWOT to craft strategy

• Defining goals and objectives in support of strategy

• Implementing the goals and objectives to ensure constant growth and development